Client Tetra Pak
Year 2005
Brief
New year giveaway
Challenge
To design a unique New Year giveaway that would project Tetra Pak as an intrinsic part and parcel of the Indian consumers lifestyle.
Solution
Compliments suggested the use of humour as a route for an interesting depiction. It liased with the renowned cartoonist Mario Miranda to bring together a series of slice of life depictions centered around Tetra Pak. These were used as page breakers for a leather bound New Year planner that the client distributed to its key customers and business associates.
