Client Tata Management Training Centre
Year 2005
Brief
Training Program gifts
Challenge
This was perhaps one of the toughest briefs to crack as we had to create a gift around an abstract concept, namely Risk Management.
Solution
The solution came from the proverbial tortoise but this is not the tortoise and hare story that one would have heard before.
The inspiration of the gift came from a saying “Behold the tortoise. It makes progress only when it sticks it neck out.” Stick your neck out was our theme and we designed a tiny terracotta tortoise and placed it on a small wood base with the tag line. The gift resonated well with the audience and earned us the sobriquet of the Tortoise company.
