Client Idea Cellular - Maharashtra & Goa Circle
Year 2005
Brief
Design a gift to commemorate the Ganesh Utsav.
Challenge
The client desired two kinds of gifts to be worked out, one for key clients and the other for mass distribution.
Solution
Compliments suggested that the company associate itself with the Ashtavinayak, the octet of eight Ganesh idols that are revered by thousands across India and Maharashtra in particular.
For the key customers a photo frame in rubberwood was designed to have nine windows, eight windows were devoted to the legendary eight idols and the ninth window was used for corporate branding.
The packaging was executed using orange floral handmade paper in consonance with the theme. For the mass gift, a small desk top curio was designed with a line drawing of the elephant god engraved on it.
