Client SKF
Year 2015
Brief
Conference Gifts
Challenge
SKF had planned a distributor conference in Kovalam and the gifting requirement was for a hamper with an ethnic touch.
Solution
We put together an interesting mix of a handcrafted metal lamp, aromatic spices, banana wafers v,a handcrafted snake boat and a beautiful white and gold cotton saree for the better halves. However what we suggested for the packaging of the ethnic hamper really set the gift apart . We drew inspiration form the client’s theme “customer exploration’’ and decided to turn the exploration facet into a packaging idea. We designed an antique suitcase with a sepia toned map that Vasco Da Gama used to travel and land in Calicut leading to the discovery of a new sea route to India. The graphics on the bag tied up with the exploratory theme and connected with the southern state.
