Client IndusInd Bank
Year 2016
Brief
Personalized Gifts
Challenge
The wealth management division of a bank wanted to give a select coterie of clients a personalized gift. The client was clear that they did not want the client’s names engraved on the usual merchandise articles like pens, notebooks, watches or card holders. They were on the lookout for something subtle and something that was not done hitherto.
Solution
We decided to use a patented technique and create frames of individual names through the use of alphabet photographs. The frames on first sight do not reveal the name, at a closer glance hidden is the name of the individual to whom it is being gifted creating a moment of surprise, joy and spontaneous praise for the innovative idea.
