Case Studies

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Client Citibank

Year 2000

Brief To create awareness and generate leads for Citi home loans and personal loans.

Challenge The client was using advertising through press but response generated was waning over a period of time.

Solution Compliments recommended the use of single Post-it notes on newspapers with an interesting message to arrest customer’s attention. The response generated was overwhelming and Citibank repeated the application for a slew of campaigns.