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| Idea | Patni
| Tetra
Pak | Citi
Bank | TQMS |
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| Client
Idea Cellular Limited, Maharashtra Circle |
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| Brief
To design a gift to commemorate the Ganesh Utsav, 2005.The client
desired two kinds of gifts to be worked out, one for key clients
and the other for mass distribution. |
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Concept
and Execution
Compliments suggested that the company associate itself with the Ashtavinayak,
the octet of eight Ganesh idols that are revered by thousands across
India and Maharashtra in particular.
For the key customers a photo frame in rubberwood was designed to
have nine windows, eight windows were devoted to the legendary eight
idols and the ninth window was used for corporate branding. The packaging
was executed using orange floral handmade paper in consonance with
the theme.
For the mass gift, a small desk top curio was designed with a line
drawing of the elephant god engraved on it. |
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